Every business requires exposure to wider audience. It may be a new startup needing introduction to local public or established brand that does business worldwide. Marketing one’s brand in todays digital world has become essential to outreach and outsmart rivals.
There are several media strategies to promote ones business, but one method that is short, catchy and powerful and has the capability to grab immediate attention is Copywriting also known as “Copy”.
Copy, in its original form is a sub category of content writing, but deploys more interactive approach to build instant connection between the brand and the user. It relies on sending brief noteworthy messages which make more impact and cause people to take take certain action- “Early bird offers”, Gain or Lose, Free Subscription Ends Today” .
It is a writing technique that features precise and businesslike language that not only reads well but creates opportunities to sell product and services.
Key differences between copywriting and content writing
We can start by mentioning straightforwardly that copy writing intends to bring the reader around taking an action, which is called Call-To-Action. Whereas content writing aims to instill the deep understanding of a subject by letting the visitors slowly absorb the content.
Point of Copy is solely to cause an action such as- Buying, Subscription, email Sign-ups. On the other hand, content writing informs the user about the history, features, comparisons and other details which creates awareness with a mild tone of bringing the prospect closer to your business.
Business idea is clearly put forward in case of copywriting, while content writing conceals the real purpose with the aim of enticing the visitor to return to their site.
Use of power words like- Now, Immediate, Get is commonplace in copywriting, contrarily content writing employs such tactics only mildly but with more emphasis on educating the customers.
What are the Qualities of a Good Copy
- It should be succinct. No more No less. Just right amount of text and your copy is good to go.
- Language of Copy should agree with a variety of cultures and unique understanding of each individual. Every reader should at once be able to assimilate the message.
- Language of Copy should agree with a variety of cultures and unique understanding of each individual. Every reader should at once be able to assimilate the message.
- Text should sound feasible. Visitors will discard a hypothetical offer and leave the page. Perhaps, returning never. Use of hyperbole is a big No-No in business. You can do so at your risk.
- Address pain points clearly. Above all, the copy should home in on the problem resolution and answer the queries of the customers.
- Use of influential words is must to create an impression and cause an action. A copy that stirs the emotions of the reader gets full marks.
Why Your Business Need Perfect Copy
- Your rivals are already using best copy writing.
- You want to outclass and stay ahead of them.
- An arresting copy signifies a high level of business model & commanding approach in connecting with the audience.
- With a straightforward copy language the Readers gets a clear message and are able to decide, in case they want to go with your offer.
Types of Copywriting
Copy writing is a heavily implemented tool across all businesses. From a slogan to sales letters every piece of writing incorporates a unique style of language. Here are certain copy styles that every beginner should know.
Video Scripts
Video scripts are always written before the presenter narrates the whole story. From introduction till the end the language is aimed to keep the watchers aroused and connected.
Billboards
Who has not seen those towering boards hanging by the roadside where you are most likely to notice it. They usually include fewer words (8-10), since people cant grasp long sentences while driving. The purpose of billboards is to throw maximum impact and long term retention.
Email copy
Email marketing is flourishing like Savannah. Very effective and effortless this campaign technique sends out millions of emails to large audience worldwide. Firstly, it is a low-budget process and provides one-to-one interaction with every client. Next, it creates an emotional connection between the brand the user.
Brochures
These are one to two page animated papers with classic copy language, giving important information about a business. This is a again low cost solution to branding fast and receive better response.
Ad copy
You must have come across more of it. While searching on Google some ads appear on top of that SERP. There are numerous ad types which required great arresting copy to influence people and make them click. Ad copy is always explanatory, direct and encouraging.
Social media phraseology
We all go to Social Media Platforms to share, find and connect with people of our interest. And we also get a heavy dose of information latest trends, innovations and suchlike. All the enticing matter we read come from a copywriter who intends to engage or drive us towards the business end of that fancy graphics.
Sales letters
Sales letter is nothing but an email designed to entice and turn potential audience into buyers and clients. They carry a professional tone with an undertone of selling business. An organized sale letter may start with a pleasant greeting to describing what you have to offer. In the last para one should prompt the reader to take further action.
Landing Pages
Whenever you clicked an ad intentionally or unknowingly, it would have steered you to a particular page which must have asked to to Join, Buy or something like this. This a a humble landing page of any website where people fill out a brief form and either subscribe or purchase to a course or a product or several other things.
Product Descriptions
Ecommerce sites, in general, require to add product details for the convenience of the customers. A clear catchy description is highly likely to drive sales and conversions.
How To Develop distinct Copywriting style
For us our clients matter the most. So does their business. When they are expecting sublime content, we understand their point. Since your trademark business must stand out, so we set our language to make you outshine other competitors.
Stage 1. Interaction
- The best way of knowing someone is to meet them in-person. However, not always this is possible if both parties are geographically-apart. Yet, make sure to establish a transparent and comprehensive communication link with your clients.
- First thing first, acquaint yourselves with the goal and vision of the client, followed by what their current state of business is and where they want to land up. This is the anchor point. If you don’t know the destination, the ship will be sailing all over, reaching nowhere. You don’t want that! Your Client does not want that.
Stage 2. Reconnaissance
- A hawk never locks on its prey without calculating its exact co-ordinates. So should be your planning!
- You cant win the game without knowing your current ranking against those ruthless rivals who are already running ahead.
- For that you can start surveying all media platforms where other competitors are outranking you. Website YouTube Facebook Instagram. It will give a birds eye view of whole landscape.
- Not only this, you also need to know who is below you, knowing this will solidify your belief in yourself.
Stage 3. Planning
- Having gathered preliminary vital information about the organization and its competitors. Now its the moment to pen the first word.
- Write with a complete structure in mind. Always take into account all the elements of a copy. Skipping any vital portion will result in underperformance of that piece of copy.
- Make separate paragraphs in a flow that interconnect and tells a complete story.
Stage 4. Scrutinize
- Once the copy is complete. Ensure its free of all types of errors-
- Grammar mistakes- It can be detrimental to make grammar mistakes. Use proper grammar that exhibits your proficiency in the language and comes off as professionally written.
- Syntax flaws- Use concise structures and simple patterns to make the language easy to grasp and quick to remember.
- Paragraph Sequence- Start with the Headline. Describe the product or service. Emphasize benefits to the customers. Place the Call-to-action. Ensure the order is correct else a mixed p copy will flummox the reader and put them off.
- Punctuations- It can make or break a copy. A misplaced comma or full stop can instantly change the whole meaning and make the writing ineffective.
Stage 5. Read Aloud
- Now its time for the reality check from customer viewpoint. Read the copy as though others will read. Check how it feels to hear the same words. It will mimic the way others are going to read it.
- This exercise will give you insight into the psychology of common people, who might become your audience, and subsequently permanent clients.
