There is a boom in digital marketing world. More professionals are turning their attention to online advertising and making their career as a freelance digital marketer. With unstoppable growth and never-ending opportunities this sphere provides freedom to work independently while making business worldwide.
If you have right set of skills and passion to work in the digital marketing field making millions or even more is not a remote dream now. In this article everything you need to know and do in order to become a freelance digital marketer.
Do you need to have a degree?
Having a marketing qualification is not a must, but if you are a keen learner and want to develop your practical knowledge in digital marketing, there are so many ways to achieve your goal. Several popular marketing books and online platforms can help one attain beginner’s level within few days.
Next is preforming practical hands-on which is super-easy if you have access to Ads platforms and Social media platforms -Facebook and Instagram.
create a blog to popularize your content
The best and most substantial approach to building your online presence is to write on digital marketing. Write fresh and striking posts to make your content popular. It is an easier way of creating audience and letting people know about your skills.
Write on different topics and create article family of similar content so that a visitor will find everything in one place. This strategy comes handy and works like charms. This is how you are honing writing skills while advertising yourself as a future entrepreneur.
Write for other blogs and sites of the similar type. Request guest blogging if you want to outreach and transcend boundaries. Writing for others will build relationship and earn trust which are hard-earned qualities for a freelance digital marketer.
Create a video channel
Go online by creating videos on YouTube and other channels. As you have solidify skills by writing, now its time to show up and present yourself upfront. Videos go viral quickly and build deeper connection with the audience.
When people watch you they will know your potential appreciate your work honestly. Make simple and knowledgeable videos on a variety of topics that solve problems and address pain points of the customers.
Once you have stamped impression on their hearts, they will look for ways to connect with you for business as well.
Build Social Media Presence
The more you advertise on a range of various marketing platform, the higher the chances to get recognized and get response. Exploit social media such as- Facebook, Instagram, Twitter, Snapchat, LinkedIn even WhatsApp to expand audience and extend reach.
Post regularly to keep audience entertained and impassioned. Since everyone loves to stay alert with current trends.
Search for people who share similar interest. Follow famous digital marketers who have long work experience in this field. Join groups which will allow you to merge with thousands of other marketing professional.
This will quickly launch you in front of potential clients who are searching for a digital marketer to handle their business.
Knowing Digital Marketing Platforms
Now that you have pushed many miles on this journey, and showcased your core skills to the world; it is time to master some tools that will enable you to perform digital marketing tasks in real scenarios.
While you are acquiring understanding of marketing fundamentals acquainting oneself to various marketing tools and sites is essential.
Some crucial online tools are Google Ads, Facebook Ads, YouTube advertising, Promotion on Instagram, LinkedIn, Twitter. These are the most widely used platforms which allow you to handle nearly all freelance marketing work and projects just by working at desk with one computer.
Google Ads
Almost 70-90 percent digital marketing happens through google ads. It is a versatile tool a freelance digital specialist can use to create a variety of ads- Search ads, YouTube ads, Shopping or Display ads. From setting goals to creating ads to launching campaigns, Google ads lets you manage everything with its user-friendly interface.
You need to have following to get started on Google Advertising.
- A Gmail account to create Ads account.
- Debit or Credit card to set up payment method.
Facebook Ads
Facebook, besides letting you connect virtually with your loved ones and friends, offers a professional interface where you can boost any business, sell services and products online. A number of powerful features help you share information, create brand awareness and launch advertising campaigns.
An aspiring freelance digital marketer should know how to operate these tools efficiently and optimizing them for the best results.
If you want to learn more about Facebook business. Check out their Meta business page. One need to have three things before they start using Facebook ads tool.
- A Facebook login
- A Facebook page
- An FB ad account
Just like Facebook and Instagram, LinkedIn also enables a freelance marketer to exploit the business end of it. All platforms nearly have the same strategy to build business. Getting perfect with one tool will make it easier for you learn others faster.
These work-from-anywhere platforms are becoming the hotspot for marketing and promoting brand awareness.
Focus on one Skill at a time
Don’t rush into things grasp one is area at a time that will give you complete command on it. Learn the essential skills first and then go for special ones. For instance, you can master content writing and when you feel that you have reached a professional level switch to copywriting.
By going step by step through each separate skill you will gain concrete confidence and insight into things.
Specialize in multiple skill
In today’s competitive world relying on one competence is not enough. It is super important to be multi skilled. Once you have accomplished one area of digital marketing switch to another one.
Always learn from the scratch so that you don’t miss any vital part of it. There is not a set order in which you should learn digital marketing, but practically one should always start with writing content or making videos, and then shifting to social media marketing and then finally heading to create advertising campaigns.
Other relevant Skills for a Freelance digital marketer
As you are making progress and crossing intermediate state of becoming a freelancer, you will need to expand your interests into other relevant areas which overlap with digital marketing.
To beat everyone else and outperform rivals, staying updated with other complementary platforms and techniques is of utmost importance.
We have garnered a list of fundamental areas, a digital marketer must take into account.
SEO
Search engine optimization sits at the core of promotional activates. If your content is not optimized according to the standards of search engines, it will fail to bring desired traffic.
Concentrate on all optimizing methods including On-page, Off-page, technical SEO to ensure that you know what you are writing.
Copywriting
It is a different kind of writing, a manner of placing language in context that drives high volume of traffic and compels users to click on Call-to-action Buttons. If any digital marketer attains even a moderate level of proficiency in writing copy, they can turn any prospect into a client or customer.
Copy is extensively used in Ads, Email marketing, News Letters, SEO Title and Meta, Social Media targeting.
Website customization
One needs not be the code developer in particular, but a beginner’s level know-how will suffice. However, if one has time and passion to dig deeper, it can be really exhilarating to code. Cumbersome too! CSS, HTML, Java Script are core languages to cover.
Besides, familiarity with CMS – WordPress and other such widely used platforms can be an add-on. Practical knowledge of how certain Plugins work will increase the range a freelance digital marketer can go.
