Content writer is a dab hand at writing content, a writing professional who is hot on one or more domains and can create educational, catchy, reader-friendly, Google appropriate content.
In today’s digital world a content writer is a powerful person who can write to influence the reader and drive them to buy a product, invest in a business, become a potential client.
Content may be a blend of educational and disguised marketing tricks, a tacit interaction of the visitor to a company’s offerings or an earning opportunity, or business partnership.
But content writing is not as easy as you might think. It is an area of expertise full of new challenges and varying strategies. It’s not about writing fairy tales, but lucrative content based on keyword research, that will ultimately target a specific audience to promote a specific business.
So now you might be wondering what a content writer does and what it takes to become one. You will surely know in this article. So, stay tuned till the end.
Role of a Content Writer
It’s a versatile skill that plays a crucial role in various industries. A content writer’s main job is to write systematic content which means laying out all essential points, facts, examples, and research-based facts. Then they can concentrate on each subtopic separately to write more coherent and connected material.
They need to combine user intent company’s goal to serve both educational and business purposes. If a content writer is only producing fancy content that does not chime with the client’s business, it will draw no response from the audience and fail to promote the products and services.
Similarly content writers must evolve through each stage to remain up-to-date and on-trend. If they leave behind current trends, they won’t be able to deliver the best content.
Basic Skill Set for a Content Writer
Flair for Writing
Content writers should be brimming with energy, Ideas, and ability to write tons of content without feeling disinterest. Writing also requires a lot, so a voracious reader will make a fine content write. Writing constantly may come with a few mental challenges like fatigue and monotony, but a good content writer should be able to manage these transient hurdles.
Reading fresh content and deriving new inspiration from it can be a powerful tool to stay sparky, dynamic, and consistent. Moreover, watching global news, knowledge channels and riffling through magazines would keep you impassioned and pushing.
Keyword Research
First and foremost, content writer must launch a wide research about a particular keyword they have been assigned. Their aim is to write comprehensive content that will draw an audience and potentially convert them into clients or customers. They begin by analyzing competitors on search engines.
By going through some web pages, the writer gets an insight of important details to focus, placement of keyword, which relevant key phrases and words are included and keyword variants which will form the foundation of search engine optimization and help content rank faster.
Content writers must take into account what others have missed to draw attention and entice the user. In addition to that they should be skilled in incorporating the common points by explaining them in their own language, so their content is complete and unique as well.
Writing Skills
A good content writer should have arresting writing prowess, so that a visitor feels immersed and takes interest in further reading. If the same does not happen, they will jump out of your site, probably never to return. They must be accomplished language professional, able to employ different writing styles.
A writer must master Grammar and punctuations to produce meaningful and logically arranged content. Correct grammar means you can easily make a point. Placing write punctuation signs such as- comma and full stop at right positions will create the flow of the reader.
SEO Knowledge
This is where a content writer is tested to the limits. Unless they write highly optimized content, it is never going to rank on google. Suppose the keyword is “Best casual shoes for men”. Success of the content depends upon many factors. Such as choosing a captivating title, URL name that user can easily understand.
Next point is to embed keyword in paragraphs so that it blends in the language and seems naturally occurring, not stuffed into lines to highlight it.
Perfect command on SEO techniques can propel an ordinary content writer to a top-notch level.
Expert narration
Content writing requires a strategy to begin and end in a certain way. It is different than drafting an essay wherein flat and rational manner of writing is used. A content writer can start with a dramatic introduction of the topic slowly steering towards the importance of the subject.
They can introduce a real story or character behind the topic. First few lines should talk about the qualities and uniqueness of the subject. Then a brief comparison should keep the reader engaged. In the end a brief run-down can lend a perfect finishing touch to the content.
Types of Content Writers
“Jack of all and master of none” is a great saying that goes true with content writers as well. A large variety of niche require unique and powerful material, one writer can’t do everything alone. Riding on two boats is a recipe for failure. Therefore, a content writer must master a particular field or two at the max.
Blog writer
Blogs are sort of journals used for publishing regular content on a specific subject ranging from fashion to food recipes, from travel to culture. A blog writer either owns it or is a hired hand to write content for others.
Blog writing requires constant work on several topics with varied themes. They also interact with their audience using a comment section below every post. Their main task is to write absorbing material to increase visitors and brand visibility.
It’s a fantastically independent way of reaching like-minded people, connect with them and set a professional or personal link.
A blog writer should publish at least three to four articles per week to keep the audience engaged and maintain professionalism.
Product Review Writer
Commercial websites require content writers who can describe the products and write in detail about them. It helps the user find their choice product instantly and the brands to market their business.
These writers are experts in summarizing quality features of a product in such a way that a potential buyer will end up making a purchase. A product review may include specifications, performance price comparisons and pros and cons.
Technical Writer
They can write lengthy articles on technical subjects. They must also hold relevant qualification and field experience. A technical write can compile user’s manuals, full length guides and other such stuff. Some examples are- Camera manual and How to operate instructions for a machine.
Video Scriptwriter
A good script means an entertaining video. Since a video is a combination of audio and visuals, and narration is an important part of it. Without an arresting script a high-quality video will be a bread without butter and jam.
The responsibility of scriptwriter comes with composing striking introductions, step by step presentation and a memorable end. A perfectly written script can overwhelm the watcher and compel them to share the content, revisit the video time-to-time and endorse the person behind the video.
Summary
Content writers are the force behind the scenes who passively interact with their audience to hook them permanently. They can amplify a business with their pen, pull crowds to a forlorn website, and propel a brand.
Although writing comes hard, to reach the pinnacle of content writing one needs to be steady and going.
On the other hand, just by penning an article, a seemingly ordinary guy can create mayhem on the internet and gain limelight. So, if you are thinking of becoming one, give it a go.
