Modern websites face razor cut competition to scramble to the top Google search pages. Each site must pass through a series of check posts to prove it is worthy enough to survive on Internet.
There is no shortcut, but you can follow our meticulously prepared Complete SEO checklist to ensure that your site breezes through each check point.
How to start from the scratch and build up a foolproof strategy.
Domain And Hosting
You might be wondering why domain and hosting it’s first on our SEO checklist. Domain name is where your websites performance starts. Any SEO friendly domain name that is easy to remember for the users and search engines as well, is essential.
Once you have fixed on a website’s name it is necessary for you to have a reliable and robust hosting server. For a website to operate smoothly it should have 100% uptime and high-speed service. Therefore, always purchase the best possible hosting plan for your website.
Website Structure
As we always emphasize that website is structure layers a crucial role in determining its performance. Try to make your website more structured and easier to navigate so that visitors will have a pleasing experience while browsing pages. It will also encourage them to return to your website and become potential customers or clients for your business.
Always create a top navigation a photo navigation. Also categorize content in separate categories so that visitors can instantly find what they are looking for. Choose SEO friendly names for all the navigational links.
How To Set up Perfect Website Architecture
SEO plugin
For the WordPress users using an SEO plugin like Yoast is a must. You need to install one of these and they will handle everything else. Basically, these add-ons provide extra features for seo optimization of your page.
For instance, you can create cover URL for your posts and articles that will only show up in the Google search results. They will also help you display meta description and subsequently boost your ranking.
Make Simple URL’s
Write URL names they are easy to understand and more meaningful. Do not write fancy and undecipherable URL’s as visitors want to access the content as fast as possible and the URL’s make it easier for them.
There are several options to create URLs, but the simplest format is to use your website ‘s domain and then append the URL name to it. A clear concise URL Will encourage the visitors you click on it.
Efficient Theme
Choose an SEO friendly theme. Most free themes are not much optimized to meet the requirements of Google. You may need heavy customization in the back end which is ultimately going to be very tedious and costly. Therefore we recommend purchasing a premium theme for your website, because premium themes include mobile friendly coding.
These themes are fully functional on different browsers end offer maximum features you will need to operate your business. Besides, you will also get highly responsive team with fast loading time, a must for any business.
Internal linking
Internal linking is the easiest and most effective technique for SEO. They are easy to set up and take way short time and the benefit is immense. Internal links are the takeoff points from one page they take the visitor to the other pages.
So obviously you can see how important it is to create a network of interlinks which are directing the organic traffic within any site.
Write Easy Title & Meta
Title tag in metal description are two visible parts of your content that Google shows in the search results. This is where the visitor will make decision whether to go for your content or not. In simple words they function as welcome doors to your website.
Include popular words in your title description and keep the syntax easy to understand. If you are writing complicated titles people are going to jump to next result.
Likewise, meta description plays a critical role in driving the traffic. Meta Heather rental approximately 150 characters, so this is an opportunity to precisely describe what the article is about.
Embed keywords in your title and meta to attract the attention of the user.
Is On-page Optimization Good For My Website
Heading Format
There are basically six types of header elements which you can use to format on-page content. H1 header is for title tag while h2-h6 help you create heading and subheadings.
For instance if you want to display
Clothing (H1)
• Shirts (h2)
• Jackets (h2)
Suit jacket (h3)
Blazer (h3)
This is how you can arrange content to improve clarity and readability.
Set up Google Search Console- Bing Webmaster
These two online platforms provide search Indian feedback of your websites and display a variety of results such as overall performance, page performance, what are the different queries that your website is ranking for
- Page errors
- Core web vitals
- Site maps
- Internal links.
Adding your websites to these tools requires you to follow a simple process.
If you are new to Google search console you can go to the dashboard & up by using your Gmail account.
Once you are logged in you will see your website name in left top. Click on the site name and there is Add Property option. Follow instructions and finish registering site on GSC.
By following almost, the same process one can register their website at Bing webmaster Tool.
Add Site Map
This is a crucial SEO Checklist point to make sure that your website is searchable and indexed properly on search engines is to submit a site map. Site map acts as a guide for Google and other search engines and lets them know which pages you want them to index.
Once you have submitted the map you will see the result mentioned with the success. Google will automatically fetch all the pages, categories and articles from your site and index them and show errors if any of the pages fail to pass the test.
One can also submit individual URLs for indexing.
Robot txt
Configure a simple file and add a great force and ultimate control to your site with the help of a robot.txt file. It is one of the most lightweight file on any hosting platform which contains some very bold and effective directives to let search engines know what is worth considering when crawling web pages.
Every site must have this file in order to safeguard private content which you want keep from outside world. You can either create or edit a robot file to strengthen the security of content.
Schema Markup
Schema markup is a snippet of code that you insert into your website to furnish search engines with extra details regarding your content.
Put your homepage into Schema markup checker. Yoast plugin user’s have an easy option to add Schema code to their website.
